Core data

Source

Visits · 30d

—

—

—

Visitors target

— /

Leads target

— /

Bookings target

— /

Purchases target

— /

Revenue target ($)

— /

Visitors

Visits

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Avg duration

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New (30d)

—

Returning (30d)

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Mobile share (30d)

of sessions

Top source (30d)

—

—

Top country (30d)

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—

Direct vs tagged

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% direct (no UTM)

Engagement

Leads

—

Bookings

—

Call CTR

—

Email open rate

—

webhook pending

Trauma Map (30d)

—

avg —

Quiz drop-off (30d)

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most-abandoned Q

Visit → Quiz (30d)

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% of visitors who start

Quiz sex split (90d)

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male / female

Anon → Known (30d)

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% sessions with email captured

Revenue

Purchases

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Revenue

—

AOV

—

All-time revenue

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LTV avg / customer

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Time to conversion (90d)

—

avg days first-seen → first paid

Last error

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JS errors (7d)

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Bot share (30d)

—

Auth traffic (30d)

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