| YouTube | Video description link | youtube | video_description | video-slug |
| YouTube | Pinned comment | youtube | pinned_comment | video-slug |
| YouTube | End screen card | youtube | end_screen | video-slug |
| YouTube | Info card (i-button) | youtube | info_card | video-slug |
| YouTube | Channel banner link | youtube | channel_banner | — |
| YouTube | Channel about section | youtube | channel_about | — |
| YouTube | Community post | youtube | community_post | post-id |
| YouTube | Short description | youtube | short_description | short-slug |
| YouTube | Live chat message | youtube | live_chat | stream-slug |
| TikTok | Bio link | tiktok | bio_link | — |
| TikTok | Video caption | tiktok | video_caption | video-id |
| TikTok | Comment | tiktok | comment | video-id |
| TikTok | TikTok Shop | tiktok | shop | product-id |
| Instagram | Bio link (Linktree / direct) | instagram | bio_link | — |
| Instagram | Story link sticker | instagram | story_link | story-date |
| Instagram | Story mention / swipe-up | instagram | story_swipeup | story-date |
| Instagram | Post caption | instagram | post_caption | post-id |
| Instagram | Reel caption | instagram | reel_caption | reel-id |
| Instagram | DM auto-reply / ManyChat | instagram | dm_autoreply | keyword |
| Instagram | Collab post | instagram | collab_post | partner-handle |
| Instagram | Broadcast channel | instagram | broadcast | message-date |
| Facebook | Page about / bio | facebook | page_about | — |
| Facebook | Post link | facebook | post | post-id |
| Facebook | Group post | facebook | group_post | group-slug |
| Facebook | Reel caption | facebook | reel_caption | reel-id |
| Facebook | Event page | facebook | event | event-id |
| Facebook | Messenger auto-reply | facebook | messenger | keyword |
| LinkedIn | Profile URL / about | linkedin | profile_url | — |
| LinkedIn | Profile featured section | linkedin | profile_featured | — |
| LinkedIn | Post (organic) | linkedin | post | post-id |
| LinkedIn | Article / newsletter | linkedin | article | article-slug |
| LinkedIn | Comment on post | linkedin | comment | post-id |
| LinkedIn | Company page | linkedin | company_page | — |
| LinkedIn | DM / InMail | linkedin | dm | campaign-name |
| LinkedIn | Event page | linkedin | event | event-slug |
| X (Twitter) | Profile bio link | twitter | bio_link | — |
| X (Twitter) | Tweet / post | twitter | tweet | tweet-id |
| X (Twitter) | Thread | twitter | thread | thread-id |
| X (Twitter) | Pinned tweet | twitter | pinned_tweet | — |
| X (Twitter) | DM auto-reply | twitter | dm | campaign-name |
| Threads | Bio link | threads | bio_link | — |
| Threads | Post | threads | post | post-id |
| Bluesky | Profile link | bluesky | profile_link | — |
| Bluesky | Post | bluesky | post | post-id |
| Reddit | Post / self-text | reddit | post | subreddit |
| Reddit | Comment | reddit | comment | subreddit |
| Reddit | Profile bio | reddit | profile_bio | — |
| Quora | Answer | quora | answer | question-slug |
| Quora | Profile bio | quora | profile_bio | — |
| Quora | Space post | quora | space_post | space-name |
| Pinterest | Pin link | pinterest | pin | pin-id |
| Pinterest | Profile link | pinterest | profile | — |
| Pinterest | Idea pin | pinterest | idea_pin | pin-id |
| Email | Newsletter broadcast | email | newsletter | issue-number |
| Email | Welcome sequence | email | welcome_sequence | step-number |
| Email | Nurture / drip | email | nurture | sequence-step |
| Email | Transactional (results, receipt) | email | transactional | email-type |
| Email | Cold outreach | email | cold_outreach | campaign-name |
| Email | Signature link | email | signature | sender-name |
| Email | Forwarded by subscriber | email | forward | issue-number |
| Substack | Post CTA | substack | post_cta | post-slug |
| Substack | Notes | substack | note | note-id |
| Substack | About page | substack | about_page | — |
| Substack | Recommendation | substack | recommendation | recommender |
| Medium | Article CTA | medium | article_cta | article-slug |
| Medium | Author bio link | medium | author_bio | — |
| Ghost | Post CTA | ghost | post_cta | post-slug |
| WordPress | Post CTA | wordpress | post_cta | post-slug |
| Spotify | Episode show notes | spotify | show_notes | episode-slug |
| Spotify | Podcast bio | spotify | podcast_bio | — |
| Apple Podcasts | Episode show notes | apple_podcasts | show_notes | episode-slug |
| WhatsApp | Direct message link | whatsapp | dm_link | campaign-name |
| WhatsApp | Status / broadcast | whatsapp | status | broadcast-date |
| WhatsApp | Group message | whatsapp | group | group-name |
| Telegram | Channel post | telegram | channel_post | channel-name |
| Telegram | Group message | telegram | group | group-name |
| Telegram | Bot auto-reply | telegram | bot | bot-name |
| Discord | Server channel message | discord | channel | server-channel |
| Discord | DM | discord | dm | campaign-name |
| Slack | Workspace message | slack | message | workspace-channel |
| Google Ads | Search ad | google_ads | search | campaign-adgroup |
| Google Ads | Display ad | google_ads | display | campaign-adgroup |
| Google Ads | YouTube pre-roll | google_ads | youtube_preroll | campaign-adgroup |
| Meta Ads | Facebook feed ad | meta_ads | fb_feed | campaign-adset-ad |
| Meta Ads | Instagram story ad | meta_ads | ig_story | campaign-adset-ad |
| Meta Ads | Instagram reel ad | meta_ads | ig_reel | campaign-adset-ad |
| LinkedIn Ads | Sponsored post | linkedin_ads | sponsored_post | campaign-name |
| LinkedIn Ads | InMail ad | linkedin_ads | inmail | campaign-name |
| TikTok Ads | In-feed ad | tiktok_ads | in_feed | campaign-adgroup |
| ChatGPT | Citation / link in answer | chatgpt | citation | — |
| Perplexity | Citation / link in answer | perplexity | citation | — |
| Claude | Citation / link in answer | claude | citation | — |
| QR Code | Print / physical material | qr | print | material-name |
| QR Code | Event / conference badge | qr | event | event-name |
| Referral | Partner / affiliate link | referral | partner | partner-name |
| Referral | Word of mouth (manual tag) | referral | wom | referrer-name |
| Direct | No UTM / typed URL | direct | none | — |