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Email deliverability

Sent (Resend + Kit broadcasts)
Unique openers
deduplicated by recipient
Open rate
unique openers / sent

Resend — transactional (by subject)

Unique = distinct recipients. Total opens = raw events (count re-opens). Engagement = total/unique (1.0 = each opened once, 2.0 = each opened twice on average).

SubjectSentDeliveredUnique opensTotal opensEngagementClickedBouncedOpen rate

Kit — broadcasts (Kit API)

SubjectSent atRecipientsOpensOpen rateClicksClick rate

Kit — opens tracked by EO (sequences + automations + forms + broadcasts)

Pixel-tracked opens for any Kit email containing the EO snippet. Covers what Kit's API doesn't expose. Group by type + campaign tag you set in the snippet.

Unique opens = distinct recipients. Total opens = raw events (re-opens count). Engagement = total/unique. Open rate not computable here (Kit doesn't expose "sent" count for sequences/automations/forms).

TypeCampaignUnique opensTotal opensEngagementFirstLast
No tracked opens yet — paste the snippet in your Kit email templates.

Kit — sequences inventory

Kit V4 doesn't expose sequence open rates via API. This is the inventory only — for actual opens, see "Kit opens tracked by EO" above (works once you've added the pixel to your sequence templates).

NameActiveHoldRepeatSend hourCreated

Pixel snippet — paste in your Kit email templates

Add this once per template. Change campaign, type, step values to match the email. Kit auto-injects {{ subscriber.email_address }}.

<img src="https://eliteoutsiders.com/api/track/email-open?email={{ subscriber.email_address }}&campaign=YOUR_CAMPAIGN&type=sequence&step=1" width="1" height="1" alt="" style="display:none;border:0;" />

Valid type values: sequence · broadcast · form_welcome · automation. campaign is snake_case free text (e.g. trauma_recovery, hebdo_20260502, auto_buyer_thanks). step optional, useful inside multi-email sequences. Full naming convention: ~/Documents/pixel-tracking-naming-convention.md. ⚠️ Do NOT paste in Kit until RGPD compliance fix is shipped (P1+P2+P3 in ~/Documents/RGPD-pixel-tracking-compliance.md).