Elite Outsiders ← Back data CONTENT SYSTEM

Content System

Brand Visual Coherence — across all layers· last updated 2026-05-17

Illustrating "consistency".

PP + Banner
BannerJetBrains Mono
banner X
Banner · 1 cell
PP — profile picture
profile picture
PP · 1 cell
Thumbnails YouTube

Bebas Neue Bold Full Caps

YT LF · cast — 7 latestBebas Neue Bold Full Caps
YT LF grid 1, 4 latest thumbnails YT LF grid 2, 3 latest thumbnails
Square LFBebas Neue distressed Square LF — IGTTFB LF template
Carousel — scroll · 20 slidesCormorant Garamond (quote) #e8d5b0 + JetBrains Mono (signature) #e8d5b0
Quote — canonical formatCormorant Garamond (quote) #e8d5b0 + JetBrains Mono (signature) #e8d5b0 Quote canonical template
Overlays
E1–E8 baseline — 11 overlaysInter bold + JetBrains Mono
Thumbnails — short form (5 ChatGPT outputs)
V1–V5 variationsBebas Neue distressed Full Caps (finer · 2.5× smaller)
V1 short form thumbnail V2 short form thumbnail V3 short form thumbnail V4 short form thumbnail V5 short form thumbnail
Video Animations & Diagrams
Pattern showcaseInter Light + Inter Black
ACTIVATE
1-WORD DISPLAY · Inter 900 · gold #e8d5b0
You don't need to be ready.
You need to be willing.
SENTENCE CALLOUT · Inter 300 · white pure
Double Character
Inner
Outer
MINI-DIAGRAM · Inter 300 · gray #8a8680 + gold node
Pattern examples · final per-video renders ship to V{N}/post-filming-visuals/
Subtitles
AssetsInter bold
Subtitles EO canon — Inter bold lowercase with gold glow
Canon — Gling · lowercase · gold glow #e8d5b0
EO.com
HomeInter + JetBrains Mono
EO home
FrameworksInter + JetBrains Mono
EO frameworks
LibraryInter + JetBrains Mono
EO library
ManifestoInter + JetBrains Mono
EO manifesto
Trauma mapInter + JetBrains Mono
EO trauma map
IG / TK Feed grids
Profile previewalexandrecorne_ — feed grid
alexandrecorne_ ⊕ ☰
PP
posts
followers
following
Alexandre Corne
Trauma survivor helping trauma survivors
eliteoutsiders.com
  • Short — facecam
  • Long form (white frame)
  • Carousel
  • Quote (typo only)
YouTube grid
YouTube preview@AlexandreCorne1 — 7 latest thumbnails

Safe Zones· last updated 2026-05-17

Safe zonesthumbnail (strict) + overlay 9:16 (strict) + long-form 16:9 (preferential)
Thumbnail

Thumbnail safe zone — IG + TikTok grid

Scope & Rulesthumbnails in feed grid
⚠ Scope : Safe zone for thumbnails in the feed grid (IG profile grid + TikTok profile grid). Not for video overlays.
Rule : Top ~20% and bottom ~20% can be partially covered by platform UI (play icon, carousel icon, pinned badge, view count, duration, TikTok title). Critical content (subject, headline, watermark) must live in the central ~60%.
Download
TOP ~20% — PLATFORM UI
PLAY ICON · CAROUSEL · PINNED BADGE
BOTTOM ~20% — PLATFORM UI
VIEW COUNT · DURATION · TT TITLE
✓ SAFE ZONE
~60% center — full width
Overlay

Overlay safe zone — 9:16 video runtime

Scope & Rulesoverlays inside the video
⚠ Scope : Safe zone for overlays inside the video (E1–E8 watermark / banner / hook / CTA). Different problem from thumbnails: TikTok UI eats top + bottom + right edge of the playing video.
Rule (corrected 08/04/2026) : Status bar (~44px top), username / description / sound name / interaction icons (~27% bottom — larger than originally mapped), app-icons column on the right edge — all dead zones. All overlays go in the center-left or upper-left third. Never bottom-right, never full bottom ~27%.
Download
STATUS BAR
USERNAME / DESC / SOUNDS — DEAD
~27% of screen height
APP ICONS
✓ SAFE ZONE
center-left / upper-left third
Subtitles

Subtitles safe zone — Shorts 9:16

Scope & Rulessubtitle placement relative to AL's face
⚠ Scope : Placement guide for burned-in subtitles on 9:16 shorts with AL bust-shot. References the framed face (top of skull, chin, ear-line verticals) and brackets the current subtitle band (top + bottom).
Rule : Subtitle band sits at ~60–72% of frame height. Bottom edge sits just inside the top of the first subtitle line. Horizontally inside the ear-line verticals (~28–72%) so 1–2 word lines stay visually weighted on the face axis. Asset is a transparent PNG — drop it on a video track in Final Cut as a live framing guide.
Download
ABOVE SKULL
CHIN
EAR L
EAR R
SUBTITLES BAND
~60–72% · 12% thick
UI DEAD ZONE
Carousel / Quote

Overlay safe zone — Carousels / Quotes 4:5

Scope & Rulescarousels & quote posts
⚠ Scope : Safe zone for carousels & quote static posts at 1080×1350 (4:5). The whole frame is your composition — this guide only flags a thin uniform margin where TikTok's UI lightly overlays in feed view (profile thumb, action icons, search bar).
Rule : Uniform ~108px margin all around (≈ 10% width / 8% height). Critical content (title, key text, signature) lives inside the green centered rectangle. Decorative elements (arrows, gradients, secondary visuals) can flow into the red border.
Download
✓ SAFE ZONE
uniform ~108px margin
Long-form

Long-form safe zone — 16:9 video runtime

Scope & Rulesin-video animations & diagrams
⚠ Scope : Safe zone for in-video animations & diagrams on the 1920×1080 long-form canvas (YouTube long → repurposed to 9:16 shorts via Gling). Soft preference, not strict like the other two.
Rule : Primary content (titles, key messages, CTAs, lexical reveals) lives inside a 9:16 rectangle (608×1080) centered horizontally in the 16:9 canvas, with 20% top and 20% bottom soft margins for zoom passes during short repurpose. Secondary / tertiary elements (legends, micro-labels, ornaments) may overflow. True split-screen exceptions (double character, dense schemas) get filename suffix (short-incompatible).
Download
AL ON-CAMERA
SECONDARY OK
✓ SAFE ZONE
9:16 centered · 608×1080 · 20/20 soft margins

Production Assets· last updated 2026-05-17

SignaturesJetBrains Mono + Manuscrite Corne"Alexandre Corne" · last updated 2026-05-17
Profile bar preview Inter bold Full Caps As rendered on Instagram profile · last updated 2026-05-17
Highlight covers Inter bold Full Caps One cover per highlight · upload manually when creating each highlight in IG · last updated 2026-05-17
Overlays Inter bold Full Caps + JetBrains Mono Full Caps E1–E8 baseline · permanent · off-white #f0ede5 · safe zone respected · last updated 2026-05-17
Video visuals Inter 300 / 900 + JetBrains Mono v2 · text displays · CTAs · URLs · plan · h264 1920x1080 · pure black for FCPX Screen blend · last updated 2026-07-26
Download all as ZIP
Templates (19)
Plan / sommaire (36 variations)
Sound stings WAV 44.1kHz mono 4 families × 3 durations · CTAs / URL displays / gold reveals · cap 3-5 per long-form · last updated 2026-05-20
12 stings · 4 families (Cinematic hit · Synth pad · Resonant tick · Quiet thud) × 3 durations (original · 2s · 3s). Sober, keynote-modern restraint.
Cinematic hit
0.60s
Sub-bass + click · charnière narrative · CTA pivot
↓ DOWNLOAD WAV
Synth pad
1.20s
A minor triad · reveal swell · slow attack
↓ DOWNLOAD WAV
Resonant tick
0.35s
Click + résonance damped · accent micro · subtle air tail
↓ DOWNLOAD WAV
Quiet thud
0.45s
65Hz body · transient bas · keynote-modern
↓ DOWNLOAD WAV
Cinematic hit
2.00s
↓ DOWNLOAD WAV
Synth pad
2.00s
↓ DOWNLOAD WAV
Resonant tick
2.00s
↓ DOWNLOAD WAV
Quiet thud
2.00s
↓ DOWNLOAD WAV
Cinematic hit
3.00s
↓ DOWNLOAD WAV
Synth pad
3.00s
↓ DOWNLOAD WAV
Resonant tick
3.00s
↓ DOWNLOAD WAV
Quiet thud
3.00s
↓ DOWNLOAD WAV

Process Content· last updated 2026-05-16

V2 · Editable Gantt
LF Cross Platform Content →
Script · Film · Edit · Post — every cell editable, synced to D1.
V2 · Video runs tracker
Video runs →

Content Rules· last updated 2026-05-11

Notion source pages — master tracker Notion v0 · 2026-05-11
Page What it's used for · strict minimum Audience Status
2026_May_Script_TemplateLong-form script — 9-bullet skeleton template (CATEGORY/HOOK/CORE/anchors/VISUAL/TITLE/TB).AL ClaudeTO SPLIT
Script Template — for ALPre-filming 9 rules + structure to print + CTA reminders. AL improvises filming from this.ALMISSING
Script Template — for ClaudeSystem prompt: given raw material, output 9-bullet block. Anchor-mapping logic per CATEGORY.ClaudeMISSING
noname0905 [Content Process]Titles + Thumbnails grammar + Master Re-Run prompt that writes 3 toggles on each video page.ClaudeCANONICAL
YouTube SEO Technical AppendixTag pool — 70 global + 48 universal + 4 topic bundles. Rules per platform (YT/TT-IG/LI/X).ClaudeCANONICAL
AC YB LF Planner [DB]Long-form planner — 1 row per video (title, tbprompt, description, tags, schedule).AL ClaudeCANONICAL
Shorts EO — Posting PlanningCurrent week's shorts. AL marks Ready ↔ Backup. n8n Shorts Auto-Publisher reads this.AL ClaudeCANONICAL
Shorts EO — Backup Base [DB]Long-term shorts inventory not yet published. Mirrored on iCloud #stock.AL ClaudeCANONICAL
Description Prompt (v2 pending)YouTube description rules: hook 2-3 lines, anti-substitution, voice. Currently outdated.ClaudeOUTDATED
Short-Form Content — Rules & StrategyTiering criteria T1/T2/T2B for ranking shorts after Gling extraction.ClaudeCANONICAL
Overlays — EO CTA StrategyE1–E5 overlay assignment rules per short — what CTA goes where, when.ClaudeCANONICAL
Shorts workflow — 15/04/26Source-of-truth Gantt for shorts pipeline (mirrors content-system Cross Platform Content).AL ClaudeCANONICAL
PROMPT REPURPOSE SHORTS v2Prompt that turns Gling-extracted segments into shorts metadata (title/desc/tags/CTA).ClaudeCANONICAL
Multi-Platform Text AgentCross-platform captions generator. Takes script → produces YT/TT/IG/FB/LI/X variants.ClaudeCANONICAL
EO LF PipelineOperational hub for long-form. Links every LF step + assets in one place.AL ClaudeCANONICAL
EditingGling-FCPX editing workflow. Cuts, transitions, sound. AL reference + Claude tool reminders.ClaudeCANONICAL
BankRaw AL material (voice dictation, lifetime) + synthetic cartesian (frameworks/systems).AL ClaudeCANONICAL
Carousels — Platform specs 03/05/26Slide specs 1080×1350, palette, slide-1 + finale signature rules.AL ClaudeCANONICAL
SUBSTACKNewsletter channel hub + weekly carousel host (dated per week).AL ClaudeCANONICAL
Guidelines Tournage EOFilming setup rules (2 cameras, lighting, framing, dress).ALCANONICAL
Palette Animations & Diagrammes VidéoPalette + diagram templates for in-video animations. Feeds Visual Animations & Diagrams.ClaudeOUTDATED
Hooks — GrammarHook patterns + voice rules. Visceral, AL-written, no transition.ClaudeMISSING
Quotes — Format & Weekly ExtractionQuote canonical layout + weekly extraction rule (Claude pulls singularly strongest line from script).AL ClaudeMISSING
Lifestyle — Captions & CycleLifestyle photo captions + cycle rotation.AL ClaudePrompt v0.1 · Grammar v0.1 (created 28/07/2026, first run pending)
Newsletter Doctrine v1Open-rate-first newsletter SOP. Subject lines, CTA frequency, send time.AL ClaudeMISSING
TikTok TM RepetitionDedicated TikToks on Trauma Map (+ Manifesto TBC). Repetition is the point.AL ClaudeMISSING
Content Inventory — Source MapPermanent Notion index of all canonical content pages (mirrors this table).AL ClaudeMISSING

Plannings· last updated 2026-07-25

Content transformation map· last updated 2026-07-25

Derivations read left to right · far left = unique heavy source · far right = textual article · OONW = out of nowhere
UNIQUE HEAVY SOURCE TEXTUAL ARTICLE LONG-FORM SOURCE SHORTS TEXTUAL CONTENT X = THREADS (SAME POSTS) QUOTES CAROUSEL LIFESTYLE SUBSTACK ARTICLE OONW YOUTUBE YT · TT · IG · FB X · THREADS · LK TT · IG · FB · +X/THREADS SAT. TT · IG · FB · YT? TT · IG · FB (TBC) SUBSTACK PLATFORMS YOUTUBE · TIKTOK · INSTAGRAM · FACEBOOK · X · THREADS · SUBSTACK
Cross-week view — live Notion sync AC YB LF Planner
Click to load from Notion…
Top funnel synthesis + per-platform schedules
Weekly Schedule — synthesis (all 7 platforms) · CEST · last updated 2026-08-02 YT · TikTok · IG · FB · LinkedIn · X · Threads
Day YouTube TikTokInstagramFacebook LinkedInXThreads Pinterest Substack
SunLong formnLong formn-1 / Short 1n-2Long formn-1
MonShort 1n-2Lifestyle photo / Short 2n-2Transformed LF content x2n-1
TueLong formn / Short 2n-2Quote / Long formn-1Transformed LF content x2n-1
WedShort 3n-2Carousel (systematic) / Short 3n-2Transformed LF content x2n-2
ThuLong formn / Short 4n-2Long formn-1 / Short 4n-2Transformed LF content x2n-2
FriQuoteTransformed LF content x2n-2
SatShort 5n-2Short 5n-2Transformed LF content x2n-2
Tue (sugg.)substack article (pool, Tuesday anchor 12-2 PM Paris)
publications this week
Archived Schedules recoverable

Version base — every retired schedule lands here as a dated entry; the current one is mirrored in Future schedules. Static copies, not synced.

2026-08-02 — current official (3 long forms / week, Sun · Tue · Thu)Future schedules · mirror of the live tables above

Deliberate duplicate of the live synthesis (AL 2026-08-02) so the version base is complete on its own. Note: no long-form reserve during this era — everything shot gets posted; a buffer comes back with the next, slower schedule.

2026-07-28 → 2026-08-02 — last previous official (1 long form / week)retired 2026-08-02
SunLong formnLong formn-1Long formn-1Pin 1 multi-page
MonShort 1n-2Short 1n-2Dedicated transformed Long Form Content 1 for LK/X/THn-2Pin 2
TueShort 2n-2Short 2n-2Dedicated transformed Long Form Content 2 for LK/X/THn-2Pin 3
WedShort 3n-2Carousel (systematic)Pin 4
ThuShort 4n-2Short 3n-2 / Lifestyle photoDedicated transformed Long Form Content 3 for LK/X/THn-2Pin 5
FriShort 4n-2Dedicated transformed Long Form Content 4 for LK/X/THn-2Pin 6
SatShort 5n-2Quote / Short 5n-2Dedicated transformed Long Form Content 5 for LK/X/THn-2Pin 7 multi-page
Tue (sugg.)substack article (pool, Tuesday anchor 12-2 PM Paris)
Sun9–11 AMLong formn
Mon6–8 PMShort 1n-2
Tue12–2 PMShort 2n-2
Wed6–8 PMShort 3n-2
Thu12–2 PMShort 4n-2
Fri
Sat6–8 PMShort 5n-2
Sun9–11 AMLong formn-1
Mon6–8 PMShort 1n-2
Tue12–2 PMShort 2n-2
Wed6–8 PMCarousel (systematic)
Thu12–2 PMShort 3n-2
6–8 PMLifestyle photo
Fri12–2 PMShort 4n-2
Sat12–2 PMQuote
6–8 PMShort 5n-2
Sun9–11 AMLong formn-1
Mon6–8 PMDedicated transformed Long Form Content 1 for LK/X/THn-2
Tue12–2 PMDedicated transformed Long Form Content 2 for LK/X/THn-2
Wed
Thu12–2 PMDedicated transformed Long Form Content 3 for LK/X/THn-2
Fri6–8 PMDedicated transformed Long Form Content 4 for LK/X/THn-2
Sat6–8 PMDedicated transformed Long Form Content 5 for LK/X/THn-2
Weekly Schedule YouTube
Day Slot Format
Sun9–11 AMLong formn
6–8 PMShort 1n-2
Mon6–8 PMShort 2n-2
Tue9–11 AMLong formn
Wed12–2 PMShort 3n-2
Thu9–11 AMLong formn
6–8 PMShort 4n-2
Fri
Sat6–8 PMShort 5n-2
Weekly Schedule TikTokInstagramFacebook
Day Slot Format
Sun9–11 AMLong formn-1
6–8 PMShort 1n-2
Mon12–2 PMLifestyle photo
6–8 PMShort 2n-2
Tue9–11 AMLong formn-1
12–2 PMQuote
Wed12–2 PMShort 3n-2
6–8 PMCarousel (systematic)
Thu9–11 AMLong formn-1
6–8 PMShort 4n-2
Fri12–2 PMQuote
Sat6–8 PMShort 5n-2
Weekly Schedule LinkedInXThreads
Day Slot Format
Sun9–11 AMLong formn-1
Mon12–2 PM · 6–8 PMTransformed LF content x2n-1
Tue12–2 PM · 6–8 PMTransformed LF content x2n-1
Wed12–2 PM · 6–8 PMTransformed LF content x2n-2
Thu12–2 PM · 6–8 PMTransformed LF content x2n-2
Fri12–2 PM · 6–8 PMTransformed LF content x2n-2
Sat12–2 PM · 6–8 PMTransformed LF content x2n-2
Weekly Schedule Pinterest

ON HOLD (AL delegated, decided 2026-08-02): Pinterest has not started posting yet, so it stays OUT of the x3 long-form transition. Launch after 2 stable weeks at the new rhythm, with the 1 pin/day system below as-is.

Day Slot Format
Sun8–11 PM ESTPin 1 multi-page · mode rotates: quote / microframework
Mon8–11 PM ESTPin 2 static · mode rotates: quote / headline
Tue8–11 PM ESTPin 3 static · mode rotates: quote / headline
Wed8–11 PM ESTPin 4 static · mode rotates: quote / headline
Thu8–11 PM ESTPin 5 static · mode rotates: quote / headline
Fri8–11 PM ESTPin 6 static · mode rotates: quote / headline
Sat8–11 PM ESTPin 7 multi-page · mode rotates: quote / microframework

1 fresh pin per day, 7 days a week, no off day. Weekly mix: 2 multi-page pins on the two peak days (Sat, Sun) plus 5 static pins. Multi-page is the king format and carries the reach, static carries the traffic. EST is explicit here and nowhere else on this page: the Pinterest audience is US dominant and 8–11 PM EST is the platform peak. Every other planner above is slotted for AL's own cadence. Pins are batch-authored per long form and drip-scheduled across the week. Content mode (added 28/07/2026, updated same day): three layouts exist, quote (default, centered), headline (top-anchored, static pins), microframework (multi-page interior pages, numbered). Which mode wins on saves vs clicks is not decided, the Prompt rotates them and this is compared once a batch has run. See Pinterest Grammar 7.5 and 5.6 for the spec, the HTML master already renders all three.

Weekly Schedule Substack
Day Slot Format
Tuesday (suggested)12:00-2:00 PM Parissubstack article (pool: publish when ready, Tuesday is the default anchor since it is the only weekday without a fixed pillar · each publication triggers its derived carousel the following Wednesday · set by AL 29/07/2026)
Mid funnel newsletter
Weekly Schedule Newsletter
Day Slot Format
Saturday2:00 PM Parisweekly newsletter (Kit broadcast, scheduled by the Cloudflare robot from the validated Notion row · fixed by AL 28/07/2026, Sunday belongs to the long form)
Schedule rules rules applies to · music · indices reference · descriptive overview for the 3 weekly schedules above · last updated 2026-07-28

Indices legend

  1. Long form n (gold) = current-week long form, source on YouTube only.
  2. Long form n-1 (red) = same long form republished 1 week later on every non-YouTube platform.
  3. Short 1–5 n-2 (red) = each short derives from the long form of 2 weeks ago (AL decision 28/07/2026: was 3 weeks, shortened so the shorts still feed a video that is current). Applies to YT · TT · IG · FB only (LinkedIn / X / Threads receive no shorts).

Applies to

  1. YouTube: source platform. 5 shorts + 1 long form per week. Friday = no publication.
  2. TikTok · Instagram · Facebook: shared content, same cadence. Long form Sunday n-1. 5 shorts. + Carousel Wed · Lifestyle Thu · Quote Sat.
  3. LinkedIn · X · Threads: written-first stack. Same long form Sunday n-1 as dedicated transformed text. No shorts (textual content only, per the 25/07 platform tables above; corrected 28/07 — this line previously contradicted them).
  4. TikTok scheduling day (AL, validated 28/07/2026): Thursday. AL schedules the coming week's TikTok drafts every Thursday: TikTok's 10-day advance-scheduling limit covers all next-week slots from there.

Music rules — long-form publication

Platform Music
TikTokAlways
InstagramAlways (duplicates TikTok)
YouTube1 in 2 (long form) · always (shorts)
Facebook1 in 2
LinkedIn · X · ThreadsTBD — not formalized

Platform nuances

  1. LinkedIn: 1 in 2 short-with-text overlay · 1 in 2 long-form post.
  2. X: 1 in 2 clivant tweet · 1 in 2 value-posting tweet.
  3. Threads: cadence TBD.
Pinterest SEO evergreen · static pins dimensions · cadence · slots · destination rule · last updated 2026-07-28

Role

  1. Search engine channel, not a social feed. A pin can drive traffic for years. Never delete old pins.
  2. Pinterest content is original, not repurposed. Pinterest is a sibling of Carousel and Quote, not their child: all three derive from the same upstream sources (long form, Substack essay). A pin is authored Pinterest-native from the idea, never a re-export of a carousel slide. Corrected 2026-07-28 (AL): the previous line said the opposite and contradicted Grammar section 16.
  3. Destination: every pin carries a go.eliteoutsiders.com short link with UTM (utm_source=pinterest, utm_medium=pin_link) pointing to a live eliteoutsiders.com page. Never a raw URL, never Substack (decision AL 2026-07-28).

Formats and field limits

Item Value
Multi-page pin (KING FORMAT)1000x1500 px per page · 2:3 strict · 3 to 5 pages. Roughly 3x the reach and saves of a static pin, algorithm-favoured in 2026. PostFast caps a carousel pin at 5 images, never author beyond that. Page 1 is the feed thumbnail and must stand alone.
Static pin (traffic workhorse)1000x1500 px · 2:3 strict. 89% of the most viral pins, best search ranking, longest lifespan, best traffic driver. Daily cadence format.
Video pinCUT by AL 2026-07-28. Pinterest video autoplays muted in the feed, and an EO short is a talking head whose payload is the spoken words: muted it delivers nothing and the scroll decision is taken on silence. The algorithm reads the cover image anyway, which made a video pin a static pin plus production cost. Re-audit only as silent-first authored motion, never as recycled shorts.
"Idea Pin"Historical term only. Pinterest merged Idea Pins into the standard Pin in 2023 and every pin now carries an outbound link. The old "no link" limitation is dead. Corrected 2026-07-28, it had wrongly banned the king format.
Pin title100 chars max
Pin description500 chars max · first 50-60 visible in feed, front-load the punchline
Alt text500 chars max
Board title / description50 / 500 chars max
Rich Pins (layer, not a format)Open Graph meta tags in the <head> of eliteoutsiders.com pages, then one validation in the Pinterest URL debugger. Pinterest then auto-pulls title, description and author into every pin pointing at the site, including already published ones. One-off setup, permanent CTR and SEO gain. Not done yet.
Collages · Product pinsExist and Collages are growing fast, but both are built to merchandise products. EO has no product visual. Deliberately skipped, re-audit only if EO ships a merchandisable product.
Boards per pin1-3 max

Cadence and slots

  1. 1 fresh pin per day, 7 days a week (decision AL 2026-07-28, was 3/day). Every design unique: the algo penalizes duplicates. Regularity beats volume.
  2. Weekly mix: 2 multi-page + 5 static. Two formats, nothing else. Multi-page on Sat and Sun, the two peak days. Multi-page is the king format and carries reach, static carries traffic. Running only static forfeits the reach engine. Video is cut, see the format table above.
  3. Daily slot: 8–11 PM EST, platform peak for a US-dominant audience. Adjustable here, never hardcoded in a prompt.
  4. Supply: 7 pins per week, batch-generated per long form (1 long form = 7 pins covering 7 distinct angles), topped up from Substack essays. Fully producible as original content at this cadence.

Hard rules (any field, any pin)

  1. Legal: "trauma recovery" and any practitioner-claim wording are banned (AL is not a therapist). Curative vocabulary (healing, therapy, solving) banned as everywhere on EO.
  2. Visual identity (crossed with the EO system 2026-07-28): canvas 1000x1500, background #0a0a0c with contemplative gold glow. Margins 90px sides, 120px top, 200px bottom reserved for the signature band. Punchline Cormorant Garamond #e8d5b0 (the carousel pair, NOT DM Serif Display: that typeface exists nowhere in the EO system, error carried by the Pinterest Grammar from v0.1 to v0.10). Support line #f0ede5 warm off-white, never gold. Page numbering JetBrains Mono #e8d5b0 top-left, multi-page only. Signature = asset 01-Sig-Dore-Noir bottom-right, ~14% width, never ALL CAPS. Diamond-line ornament on the final page of a multi-page sequence only. No distressed, no Bebas Neue, no Inter, no 1:1 ratio, no hashtag blocks.
  3. Per-format anatomy: Static = 1 page, punchline alone, signature, no numbering, payload must land in one read at thumbnail size. Multi-page = 3 to 5 pages (PostFast hard cap 5), page 1 is the feed thumbnail and must stand alone with no number, pages 2 to N-1 carry one idea each with numbering, page N carries the signature plus diamond-line.
  4. Real production load: a week is 5 static visuals + 2 multi-page pins at 3 to 5 pages, so 13 to 15 authored visuals per week from one source, not 7. HTML compositions rendered by headless Chrome.
  5. SOT: Pinterest Grammar (Notion) for static rules · this card for mutable values.
Page structure rules — for Claude
  1. Canonical coloursblack = #0a0a0c (blackest black) · white = #ffffff (whitest white) · gold = #e8d5b0 (EO brand gold, used for highlight covers gold variant, signature symbols, accents). Never substitute. Any new gold must reference #e8d5b0.
  2. All content in English. No French residuals.
  3. All lists use ordered numbering (<ol>) — no bullet points anywhere.
  4. Stamp on every title, sub-section, and paired pair. Every h2 and h3 carries a · last updated YYYY-MM-DD stamp. When you touch a section, bump the date. Pairs (Profile bar preview ↔ Highlight covers, all Visual System col-heads) always share the same date.
  5. Process Content order: Long Process → Cross Platform Content → Content Rules → Data Review (logical pipeline order, long-form is the source).
  6. Any typo pill that mentions a font used in all-caps must wrap the words "Full Caps" in <span class="typo-caps"> (blue marker).
  7. Audience color codes (reuse Gantt palette): AL = #e8d5b0 · Claude = #a855f7 · both = stacked badges · FCPX #06b6d4 · ChatGPT/Canva #ec4899 · PostFast/n8n #22c55e.
  8. Single source of truth principle: this page is the strict-minimum visible reference. Full canonical content lives in Notion (see /backdata/notion-vs-tools).
  9. When adding or modifying a routine / cron / event tied to content, also flag it on /crons with the yellow CONTENT tag.
  10. Notion source pages table (in Content Rules section) is the master tracker. Each row carries a usage phrase (strict-minimum) + colored audience badge. Update rows when a Notion canonical page is created, renamed, or archived.
  11. Never delete Notion content from Claude Code without explicit AL go.