Email Sources

Where every email comes from on Elite Outsiders, and where it lands. Aggregated from contacts (D1 master table). Updates live as new emails come in.

↻ Reconcile with Kit Pulls Kit subscribers, fills gaps in contacts, marks drift unsubs. Manual run for now.

Total contacts

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unique emails

Newsletter

consented to weekly emails

Quiz takers

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Trauma Map + Trigger Map

Buyers

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Lemon Squeezy orders

Bookings

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Cal.com calls scheduled

Unsubscribed

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consent revoked / Kit unsub

Capture points — where emails come in

Every place on EliteOutsiders.com (and via webhooks) where a new email enters the system. All routes write to D1 contacts via a shared upsert helper.

Homepage signup — section "Frameworks". Form on /index.html → POST /api/subscribe-newsletter D1: kit_consents, contacts Kit tag: newsletter_frameworks

Frameworks landing page — /frameworks.html → POST /api/subscribe-newsletter D1: kit_consents, contacts Kit tag: newsletter_frameworks

Library page — /library.html → POST /api/subscribe-newsletter D1: kit_consents, contacts Kit tag: newsletter_frameworks

quiz Trauma Map quiz — /trauma-map.html email screen → POST /api/submit-trigger-map D1: submissions, contacts + Resend (results email) Kit tag: trauma_map_completed

purchase Lemon Squeezy webhook — POST /api/webhooks/lemonsqueezy on order_created D1: purchases, events, contacts Kit tag: customer

booking Cal.com webhook — POST /api/webhooks/cal on BOOKING_CREATED D1: bookings, events, contacts Kit tag: booking_call

reverse Kit reverse webhook — POST /api/webhooks/kit?event=activate|unsubscribe&secret=… D1: upsert contacts on activate / mark kit_unsubscribed_at on unsub Kit → us (bidirectional sync)

Storage map — where emails live

Four storage targets. Master is contacts (one row per unique email). The rest are per-source detail tables.

D1 · contacts Master aggregate — one row per unique email, with per-source flags + Kit sync state PRIMARY view for this dashboard Updated on every capture

D1 · kit_consents GDPR audit trail — when consent was given, when revoked, by which endpoint Source of truth for consent Newsletter + quiz endpoints

D1 · submissions / trauma_map_results Quiz answers + scoring results, replay payload Per-quiz-completion rows (multiple per email) Quiz endpoint

D1 · purchases / bookings Purchase & booking webhook payloads, full raw_json Per-event rows LS / Cal webhooks

Kit (external) External master list — newsletter + quiz emails are pushed there with tags Web UI: kit.com Reverse sync via /api/webhooks/kit

Kit (live) — external master list

Pulled live from Kit V4 API using KIT_API_KEY. Total active = real subscribers in your Kit account right now. Drift = D1 vs Kit gap.

Kit · active subscribers

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D1 · contacts with kit_id

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Drift · newsletter, no kit_id

—

Connection

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If "Drift" > 0, run Reconcile with Kit at the top — the site endpoint backfills missing kit_subscriber_id.

Source overlaps — who hits multiple touchpoints

Pair-wise overlap counts. "Newsletter ∩ Buyers" = emails that subscribed AND bought.

First touchpoint

For each contact, which source captured them first.

Source	Count

Newsletter signup origin

Among newsletter subscribers, which page they signed up on.

Page / source slug	Count

Recent contacts (200 most recent)

Email	Name	Sources	First touch	Last seen	# captures
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